VikingPay is a company that helps online businesses get paid. Founded in 2014, they handle all the complicated parts of processing credit card payments, making it simple and straightforward for merchants to run their online stores. The main goal is to let business owners focus on growth, not on payment problems.
To enhance the brand, VikingPay’s existing wordmark was paired with a new brandmark. The new symbol is formed by two payment cards that intersect to create the initials ‘V’ and ‘P’. This is combined with a striking color palette of loud pink and green, a strategic choice that helps VikingPay stand out from competitors and project a confident, modern identity in the financial industry.
“After 10 years we wanted a brand refresh, and hello [ ] goodbye did not disappoint. With care and detail they created a new brand identity across all our platforms, which we are very proud of. We particular liked the process where they conveyed our story and background into visuals so that we could see his thought process and ideas behind our new identity. We highly recommend hello [ ] goodbye.”
