LJ Seafood is an international distribution company at the forefront of the Icelandic fishing industry. Specializing in exceptionally fresh, top-quality Icelandic fish, the company leverages cutting-edge technology to ensure excellence at every stage. From meticulous processing and packaging to swift global distribution via air and sea, LJ Seafood is committed to delivering premium seafood while maintaining peak freshness and quality from Iceland to its international customers.
LJ Seafood’s previous logo no longer reflected their cutting-edge, premium positioning. Its lack of simplicity created significant technical issues: intricate details and a color gradient hindered scalability, making the name illegible at smaller sizes. Furthermore, having only one version limited its versatility across modern digital and print applications. The clear goal was to create a clean, flexible, and scalable identity that truly represented a modern brand.
The new identity is a clean, flexible, and scalable monogram that directly solves the previous logo’s challenges. The mark seamlessly intertwines the initials ‘L’ and ‘J’, which cleverly forms an ‘S’ in the clearspace between them. This intertwining symbolizes the personal connections central to the business, while two simple dots transform the space into a subtle icon of two fish. The result is a simple, meaningful, and highly versatile logo fit for a modern brand.
